White label SEO questions, answered.

White label SEO is when an agency sells SEO services to its clients under its own brand while a specialist partner does the work behind the scenes. The agency keeps the client relationship, the pricing and the margin.

The terms are used interchangeably. Both mean the SEO work is branded as yours. Some providers use private label to describe reports with your logo and domain; here, every deliverable and report is branded as your agency.

Marketing, web design and advertising agencies that sell SEO but do not want to hire, train and manage an in-house SEO team, or that need senior capacity for overflow work and complex accounts.

Yes. It is a standard subcontracting model, like a law firm working with an outside specialist. Your agency remains responsible to the client, and the work follows Google Search Essentials.

Colombia shares US business hours (UTC-5), so questions get answered the same day and calls happen in your working hours. Offshore teams are often 9 to 11 hours ahead, which slows every feedback loop.

We book a 30-minute call, sign a mutual NDA, you share access and your templates, and I deliver a pilot audit and plan for one client in about a week. From there we move to a monthly plan.

Usually Google Search Console, GA4, Google Business Profile and the CMS, plus your preferred rank tracker if you have one. I only ask for the access each task requires.

Yes, if you want. I can join as a member of your team using your agency email and signature. I never share my own brand on those calls.

WordPress, Shopify, BigCommerce, WooCommerce and custom sites. If your client uses a dealer platform or a closed CMS, I prepare the changes for their team.

Slack, email, WhatsApp or video calls. I reply within one business day, and urgent issues the same day.

I do. You work directly with a senior specialist, not an account manager passing tasks to a junior team.

No. I sign an NDA before kickoff, deliver everything under your brand and never contact your clients unless you ask me to join a call as part of your team.

Yes, always, and before any access is shared. It is a mutual NDA, and confidentiality continues for three years after our work ends.

No. I do not pitch, contact or accept work from your clients during our engagement and for 12 months after it ends, even if they contact me first.

Your agency. All deliverables, content and reports become your property once the related invoice is paid. I keep only my own internal tools and templates.

Access is used only for the agreed tasks, protected with 2FA, never shared with third parties and removed on the last day of work. Client data is never used for any other purpose.

Yes. All work follows Google Search Essentials: no private blog networks, paid link schemes, fake reviews or cloaking. AI-assisted content is always reviewed and edited by me.

Only with your written permission. By default, I never mention your agency or your clients anywhere.

My white label SEO plans cost $1,000, $1,750 or $2,500 per client per month, depending on scope. One-time projects start at $90 per page and dedicated hours are $25 per hour. Agencies usually resell at a 50% to 100% markup.

Yes. You set the retail price, and I never share my prices with your clients.

Wire transfer, Global66 and PayPal. All invoices are in US dollars.

Monthly plans are invoiced in advance on the first business day of each month and are due within 7 days. One-time projects are billed 50% upfront and 50% on delivery. Hourly work is billed with weekly time logs.

Each side covers its own bank fees. If you pay by PayPal, the PayPal fee is added to the invoice.

I send a friendly reminder. If an invoice is more than 10 days overdue, work pauses until it is paid, and I let you know before that happens.

No. Plans are month to month. Most agencies start with one pilot client.

Send a written notice by email with one month (30 days) in advance. There is no penalty. The notice month is billed and delivered as usual.

You receive a handover with all files, reports, logins created for the project and a summary of pending tasks. My access is removed on the last day.

Yes. A client plan can be paused with the same one month notice, and restarted whenever you are ready, subject to availability.

Work that has already been delivered is not refundable. If something is not up to standard, tell me and I will fix it at no extra cost.

Technical fixes are usually visible within a few weeks. Ranking for competitive terms normally takes three to six months. I give you an honest estimate for each client after the audit.

No. Google itself warns against anyone who guarantees rankings. I commit to the work, the process and transparent reporting, not to positions I cannot control.

Monthly reports with Search Console, GA4 and rank data, delivered in your template or a white-label Looker Studio dashboard with your logo.

Yes. AEO and GEO are included in the Growth and Scale plans, and available as a one-time audit or a monthly add-on.