What is white label link building?
White label link building is a service in which a specialist earns backlinks for your clients and your agency presents the work as its own. Done well, it means relevant, editorial links from real sites, earned through useful content and outreach, with every placement reported. Done badly, it means bought links that can put a client's site at risk.
What makes a link building service safe?
A safe service earns links rather than buying them, targets relevant sites with real audiences, avoids private blog networks and link exchanges, and reports every link it builds. Google's spam policies treat buying links for ranking and large-scale link schemes as violations, so the method matters more than the number of links.
Google lists link schemes clearly in its spam policies, and its hiring guide warns against SEOs that talk about link popularity schemes. Volume link packages are one of the most common outsourcing mistakes agencies make.
Editorial placements
Links inside relevant articles on real sites, not footers, directories or link pages.
Relevance first
Sites that match the client's industry and location, so links also send real visitors.
Linkable assets
Guides, data and tools on the client's site that give publishers a reason to link.
Full reporting
Every link listed with its URL, anchor and date, inside your white-label report.
The methods I use
- Digital PR and expert commentary for industry publications.
- Resource and unlinked brand mention outreach.
- Local partnerships, associations and sponsorships for local clients.
- Content-led outreach built on useful assets, following Google's people-first content guidance.
- Backlink audits and cleanup of harmful links from past providers.
How much does it cost?
Link building is available from $400 per client per month as an add-on, and it is included in the Growth and Scale plans. Campaign size depends on the niche and competition. Because editorial links take real outreach, I quote realistic monthly targets instead of promising a fixed number of links from sites nobody reads.
Links appear in your monthly report as described in white label SEO reporting. To vet any link provider, use the questions in how to choose a white label SEO provider. Full plans are on the pricing page and the white label SEO services overview.
Frequently asked questions
How many links will each client get?
It depends on the niche and budget. I set realistic monthly targets after reviewing the client's competitors.
Do you buy links?
No. Buying links for ranking violates Google's spam policies and puts your clients at risk.
Can you clean up links from a previous provider?
Yes. A backlink audit and disavow review starts from $300.
Will the links be reported under my brand?
Yes. Every placement is listed in your white-label report.
Do links still matter with AI search?
Authority and mentions on trusted sites still help both rankings and the chance of being cited in AI answers.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.