Most SEO reseller programs sell you a fixed package and a co-branded dashboard. This one works the other way: a white label SEO reseller program where each client gets a plan built from an audit, every deliverable carries your agency's brand, and I stay out of sight. It is the wholesale side of my white label SEO services for agencies.
What is an SEO reseller program?
An SEO reseller program lets an agency buy SEO work at a wholesale price and sell it to its own clients at a retail price it sets. The provider does the work; the agency owns the client relationship and keeps the margin. In a white label or private label SEO program, every report and deliverable carries the agency's brand.
Providers use the words reseller, partner and private label loosely. The practical difference between a package reseller and a custom white label partner is explained in white label SEO vs SEO reseller. This program sits on the custom side.
How the program works
- Free 30-minute call. The services you sell, the clients you want to hand off and where your team is short of hands.
- Mutual NDA. Signed before you share a client name, a login or a report.
- Written scope in 2 business days. Deliverables, dates and the wholesale price per client, so you can quote your own retail price.
- Pilot audit in about a week. After access is ready, you get an audit and 90-day plan for one pilot client, in your template.
- Monthly plan. Implementation, content, local SEO and reporting. When the pilot works, you add accounts.
Every step, including the access list, is on how white label SEO works.
Wholesale prices and your margin
| Plan | Wholesale per client | Built for | Your profit if resold at 2x |
|---|---|---|---|
| Essential | $1,000 / month | Local businesses and small sites | $1,000 |
| Growth | $1,750 / month | Steady traffic and leads, in Google and AI search | $1,750 |
| Scale | $2,500 / month | E-commerce, multi-location and large sites | $2,500 |
| Hourly | $25 / hour or 20 hours for $500 | Overflow work and projects still taking shape | Your rate |
Resale at 2x is an illustration, not a rule; you set your price and I never share mine with your clients. For context, Nico Digital's 2026 benchmark puts agency gross margins on SEO retainers between 45% and 65%, with a median near 55%. Plan contents and one-time projects are on the pricing page, and the margin math is in how much to mark up white label SEO.
What makes the best SEO reseller program?
The best SEO reseller program is the one you can verify before you sign: published wholesale prices, a named specialist doing the work, sample reports, white-hat link methods, an NDA and non-solicitation clause, and a short notice period. Rankings promised in advance are a warning sign; Google says no one can guarantee a top position.
That last point comes from Google's own page Do you need an SEO?. To compare several providers side by side, use the method in how to compare the best white label SEO companies.
Is there a free SEO reseller program?
Joining this program costs nothing: there are no setup fees, no membership fee and no minimum number of clients, and the 30-minute intro call is free. The SEO work itself is paid, per client per month or per hour. Be careful with any free program that hides its cost inside low-quality, bulk deliverables.
Private label delivery and confidentiality
Invisible by default
Deliverables in your templates and voice. I never contact your clients unless you ask me to join a call as part of your team.
NDA before access
A mutual NDA, with confidentiality that continues for three years after our work ends.
Non-solicitation
I do not pitch or accept work from your clients during our engagement and for 12 months after it, even if they contact me first.
You own the work
Deliverables, content and reports become your property once the related invoice is paid.
Logins are used only for the agreed tasks, protected with 2FA and removed on the last day of work. The full list of commitments is in the white label SEO FAQ.
Reporting under your brand
Each month you get a report with Search Console, GA4 and ranking data, delivered in your template or, from the Growth plan, a white-label live dashboard shared as a Claude artifact, or a Power BI dashboard on Scale, with your logo. What goes into a good report is covered in white label SEO reporting.
Who does the work?
I do. I am Juan José Giraldo, a senior SEO specialist with more than five years of experience, including technical and local SEO on a team serving 600+ US car dealerships and supervising SEO for 18 US online stores. You talk to the specialist doing the work, not to an account manager.
I work from Medellín, Colombia, which stays on UTC-5 all year according to timeanddate.com, so questions get answered inside your workday. Anonymous results are on the case studies page. Ready to see if the program fits your agency? Start with the white label SEO partner page or book a call.
Frequently asked questions
Do I need a minimum number of clients?
No. You can join with a single client, and most agencies start with one pilot account before adding more.
Can each client be on a different plan?
Yes. Each client can be on Essential, Growth or Scale, and you can add one-time projects or monthly add-ons at any time.
Will my clients see your prices or your name?
No. You set the retail price, I never share mine with your clients and every deliverable carries your agency's brand.
Which payment methods do you accept?
Wire or bank transfer, Global66, credit card through Stripe and PayPal. Invoices are in US dollars, and PayPal fees are added to the invoice.
What happens if we stop working together?
You give one month of written notice. You receive a handover with files, reports and pending tasks, and my access is removed on the last day.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.