What your agency can earn
Most agencies resell white label SEO at 1.5x to 2x the wholesale price. Industry benchmarks put agency gross margins on SEO retainers between 45% and 65%, with a median around 55%.
| Plan | Your cost | Retail at 1.5x | Retail at 2x | Your profit at 2x |
|---|---|---|---|---|
| Essential | $1,000 | $1,500 | $2,000 | $1,000 |
| Growth | $1,750 | $2,625 | $3,500 | $1,750 |
| Scale | $2,500 | $3,750 | $5,000 | $2,500 |
Illustrative examples per client per month. You set your own retail price.
One-time projects
Technical SEO audit
from $450Keyword research and content map
from $350SEO strategy roadmap
from $600Local SEO setup
$300 / locationAEO and GEO visibility audit
from $400Schema markup implementation
from $300Site migration SEO
from $900SEO-ready website
from $1,500Landing page
from $450SEO article
$120Service or location page
$90Backlink audit and disavow
from $300Monthly add-ons
GBP management
$150 / mo per locationContent pack (4 articles)
$440 / moLink building
from $400 / moAEO and GEO monitoring
$300 / moTechnical SEO monitoring
$350 / moWebsite care plan
$150 / moSEO by the hour
Hourly SEO at $25 per hour with weekly time logs, or 20-hour blocks for $500. Ideal for overflow work, audits and projects still taking shape.
How these prices compare
Published benchmarks from June 2026 show wholesale local SEO at $300 to $900 per month offshore and $900 to $2,200 onshore, and mid-market SEO at $900 to $2,500 offshore and $2,500 to $6,000 onshore. My plans sit between the two: senior, US-hours execution at a nearshore price.
Comparing options? Read white label SEO vs in-house: cost, benefits and growth.
What is not included
- Ad spend and paid advertising management.
- Paid tools or subscriptions on the client's own accounts.
- Paid placements or sponsored articles beyond the agreed link building budget.
- Development work outside the plan scope, which is quoted before it starts.
Payment and cancellation
- Invoices in USD on the first business day of each month, due within 7 days.
- Payment by wire or bank transfer, Global66, credit card (Stripe) or PayPal. PayPal fees are added to the invoice.
- One-time projects: 50% upfront and 50% on delivery.
- Each client plan has a 3-month minimum term. The total is the sum of the three months, paid in three monthly invoices.
- Sign a client for 6 months and every month is 15% off.
- After the minimum term, plans continue month to month. Cancel or pause with one month (30 days) of written notice, with no penalty.
- Monthly add-ons and SEO hours have no minimum term.
Full details in the terms of service.
Pricing FAQ
How much does white label SEO cost?
My plans cost $1,000, $1,750 or $2,500 per client per month. One-time projects start at $90 per page, and hours are $25 each.
What do white label SEO packages include?
Every plan includes a technical audit and 90-day plan, technical fixes, on-page optimization, Google Business Profile work, SEO articles and a monthly report under your brand. Higher plans add more pages, schema, multi-location local SEO, AI search optimization and link building.
Is this an SEO reseller program?
In practice, yes. You buy each plan wholesale, set your own retail price and keep the margin, with no minimum number of clients. Each client plan has a 3-month minimum term. Everything is delivered under your brand.
How much should I charge my clients?
Most agencies charge 1.5x to 2x the wholesale price. For example, a $1,750 Growth plan is often resold at $2,600 to $3,500 per month.
Are there setup fees or long contracts?
There are no setup fees. Each client plan has a 3-month minimum term: the total is the sum of the three months, paid month by month. Sign a client for 6 months and you get 15% off every month. After the term, you can cancel or pause with one month of notice.
How much do I save with a 6-month plan?
15% every month. Essential drops from $1,000 to $850 a month ($5,100 for six months), Growth from $1,750 to $1,487.50 ($8,925) and Scale from $2,500 to $2,125 ($12,750). You still pay month by month.
Can I mix plans across clients?
Yes. Each client can be on a different plan, and you can add one-time projects or add-ons at any time.
Do prices include link building?
Monthly link building is included from the Growth plan. Extra link building can be added from $400 per month.
Can I buy SEO by the hour?
Yes. Hourly SEO costs $25 per hour with weekly time logs, or you can buy 20-hour blocks for $500. It suits overflow work, audits and projects that are still taking shape, and you only pay for the hours used.
Why are your prices lower than US agencies?
I work from Colombia, where operating costs are lower, and without a sales team or office overhead. The work is senior and done in US business hours.
Sources: Nico Digital, White-Label SEO Pricing Benchmark 2026; ClicksGeek, White Label SEO Pricing 2026.