Why do Toronto agencies choose a nearshore SEO partner?
Because Toronto and Colombia share almost the same clock, so a nearshore partner feels like part of the team. Agencies add senior SEO without Toronto salaries or overnight delays, keep the client relationship and brand, and get technical, local and content work done during the same business day.
Eastern-time hours
Same time as Toronto in winter, one hour behind in summer.
Neighbourhood-level SEO
Pages and profiles planned around real locations in the GTA.
Careful outreach
Link and review outreach planned with Canadian consent rules in mind.
White label by default
Your brand on every deliverable. NDA first.
How do Toronto and Colombia hours line up?
Toronto uses Eastern time. Colombia stays on UTC-5 all year, which is the same as Eastern standard time in winter and one hour behind Eastern daylight time in summer. The whole Toronto business day is shared, so calls, reviews and fixes happen in real time.
Colombia observes UTC-5 all year with no daylight saving changes, per timeanddate.com.
Local SEO across 158 neighbourhoods
The City of Toronto defines 158 social planning neighbourhoods, according to the City's neighbourhood profiles. Searchers often use those names, so multi-location clients get a useful page and a profile for each real location instead of thin copies. See white label local SEO.
Does CASL affect SEO outreach?
It can. Canada's Anti-Spam Legislation covers commercial electronic messages, such as some outreach and review-request emails, and requires consent, identification and a working unsubscribe. Outreach for Canadian clients is planned with those rules in mind, and your agency decides the final approach with its own advisors.
The CRTC explains CASL, and the privacy side is covered by PIPEDA. This is general information, not legal advice. Link work is described in white label link building. Plans are billed in US dollars; see white label SEO for Canadian agencies, nearshore SEO or the white label SEO services page.
Frequently asked questions
Do you work with agencies across the GTA?
Yes, and anywhere else in Canada. All work is remote.
Are invoices in Canadian dollars?
No. Plans are billed in US dollars by wire transfer, Global66 or PayPal.
Do you follow CASL for outreach?
Outreach is planned with consent, identification and unsubscribe rules in mind.
Can you write French content?
My deliverables are in English and Spanish. French needs a native editor on your side.
What are the working hours?
Same as Toronto in winter, one hour behind in summer.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.