What is overflow SEO support?
Overflow SEO support is flexible, senior capacity for agencies that already have an SEO team. Instead of hiring for peaks, you send extra work, such as audits, migrations, content optimization or technical fixes, to a partner billed by the hour. Your team keeps the strategy, and the overflow partner works quietly inside your process.
No idle payroll
Pay for hours used, not for a full-time hire you only need three months a year.
Start this week
No recruiting. Send the task list, agree on priorities and work starts.
Specialist skills
Technical SEO, schema, migrations and AI search, when your team is stronger elsewhere.
Full transparency
Weekly time logs, so every hour is visible and easy to rebill.
Tasks that work best as overflow
- Technical audits and fix lists. See the technical SEO audit checklist.
- Site migrations and redirect mapping, following Google's site move guidance.
- Schema markup across large sites.
- On-page optimization of service, product and location pages.
- Backlink audits and cleanup.
- One-off projects, such as a white label SEO audit for a prospect.
How do overflow hours work?
You buy hours at $25 each or in 20-hour blocks for $500. You send tasks through Slack, email or your project tool, I confirm estimates before starting, and you receive a weekly time log. Unused block hours carry over only if agreed in writing. There is no monthly minimum and no long-term contract.
I work from Colombia on UTC-5 all year, as confirmed by timeanddate.com, so tasks move during your workday. That is the core of nearshore SEO.
Overflow hours vs a monthly plan
| Overflow hours | Monthly white label plan | |
|---|---|---|
| Best for | Agencies with an SEO team | Agencies without SEO staff |
| Who owns strategy | Your team | I plan it, you approve it |
| Billing | $25 per hour or $500 per 20 hours | $1,000 to $2,500 per client per month |
| Commitment | None | Month to month, one month notice |
See all options on the pricing page or the white label SEO services overview.
Frequently asked questions
Is there a minimum number of hours?
No. You can buy single hours, though 20-hour blocks are more practical for projects.
How do you estimate tasks?
I send an estimate before starting and flag any change before going over it.
Can you use our tools and templates?
Yes. I work in your project tool, your templates and your reporting stack.
Do you sign an NDA for overflow work?
Yes. The same mutual NDA and non-solicitation apply to every engagement.
Can overflow turn into a monthly plan?
Yes. Many agencies start with hours and move steady clients to a plan.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.