What is nearshore SEO outsourcing?
Nearshore SEO outsourcing means working with an SEO team in a nearby country with overlapping business hours, instead of an offshore team many hours ahead. For agencies in the US and Canada, that usually means Latin America: similar hours, fluent English and a cost well below local salaries, with the work delivered under your brand.
In practice, nearshore is a location model, and white label is a delivery model. I combine both: I work from Medellín, in your hours, and everything I deliver goes out under your agency's name. If you are new to the model, start with what white label SEO is, then come back here.
What your agency gains
Real-time collaboration
Colombia stays on UTC-5 all year. Calls, Slack threads and urgent fixes happen inside your workday.
Senior, fluent communication
You talk to the specialist doing the work, in English, without an account-manager layer.
Healthy margins
Wholesale plans from $1,000 per client leave room for a 50%+ gross margin at typical retail prices.
Invisible delivery
Your templates, your logo, your voice. No contact with your clients unless you ask.
White-hat only
Work that follows Google Search Essentials, so your clients' sites are never put at risk.
Scale up or down
Add a client this month, pause one next month. One month notice, no lock-in.
How does nearshore compare with offshore and onshore?
Nearshore sits between the two. It costs far less than an onshore US team, while keeping your business hours and fluent communication. Offshore teams are usually cheaper, but they work while you sleep, so every question costs a day. For client-facing SEO, that delay adds up quickly.
| Onshore (US) | Nearshore (Colombia) | Offshore (Asia) | |
|---|---|---|---|
| Time overlap with US Eastern | Full | Full or one hour apart | Little or none |
| Typical wholesale (mid-market) | $2,500 to $6,000 | $1,000 to $2,500 (my plans) | $900 to $2,500 |
| Communication | Native English | Fluent English, same-day | Varies, next-day |
| Your margin room | Tight | Healthy | Wide, higher quality risk |
Onshore and offshore ranges from Nico Digital's 2026 benchmark for mid-market SEO. Colombia observes UTC-5 all year with no daylight saving changes, per timeanddate.com, which lines up with US Eastern in winter and US Central in summer.
What you can outsource
Who does the work?
I do the work myself. I am Juan José Giraldo, a senior SEO specialist with more than five years of experience, working on technical and local SEO for over 600 US car dealerships and supervising the SEO of 18 US e-commerce stores. There is no junior layer or account manager in between.
Your clients get that same level of work, delivered quietly under your brand. More about my background on the about page.
How do we start?
We book a 30-minute call, sign a mutual NDA and pick one pilot client. You share access with the lowest permissions needed, and I deliver an audit and 90-day plan in about a week. If the work meets your standard, we move to a monthly plan with one month notice to cancel.
The full first-90-days process is in how white label SEO onboarding works, and the vetting questions I encourage you to ask me are in how to choose a white label SEO provider. For plans and the full offer, visit the white label SEO agency partner page.
Frequently asked questions
Why outsource SEO to Latin America?
Overlapping business hours, fluent English and costs well below US salaries. Questions get answered the same day, which matters for client-facing work.
What time zone do you work in?
Colombia is on UTC-5 all year. That matches US Eastern in winter and US Central in summer.
Do you work with UK and Australian agencies?
Yes. UK agencies share the late morning and afternoon. Australian agencies get async delivery with scheduled calls.
Is my client data safe?
I sign a mutual NDA before access, use the lowest permissions needed and revoke access the day we stop working together.
How are payments handled?
Monthly in USD by wire transfer, Global66 or PayPal. Plans are per client with one month notice to cancel.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.