Why do New York agencies outsource SEO to a nearshore partner?
Because New York salaries make senior SEO hires expensive, and clients still expect fast answers. A nearshore partner in Colombia works the same hours as your team for most of the year, so calls, reviews and fixes happen in real time, while the work stays invisible under your agency's brand.
Your hours, not overnight
Same time as New York in winter, one hour behind in summer.
Borough-level local SEO
Pages and profiles planned for Manhattan, Brooklyn, Queens, the Bronx and Staten Island.
White label by default
Your logo on every report and call. NDA before kickoff.
Room for margin
Wholesale plans that leave space for your agency's markup.
How do New York and Colombia hours line up?
Colombia stays on UTC-5 all year. New York uses Eastern time, so the clocks match in winter and New York is one hour ahead in summer. That means your whole working day is shared: morning standups, client calls after lunch and same-day fixes, without anyone working late.
Colombia observes UTC-5 all year with no daylight saving changes, per timeanddate.com.
Local SEO across the five boroughs
New York City is made up of five boroughs, and each one is a county of New York State, as NYC311 explains. Searchers often think in boroughs and neighborhoods, not just "NYC", so local work plans pages, Business Profile categories and citations at that level. Profiles follow Google's Business Profile guidelines: one profile per real, staffed location, never virtual offices. The full service is described in white label local SEO.
How is client data protected for New York agencies?
Access is limited to what the work needs, such as restricted Search Console or GA4 roles, and it is removed the day we stop. New York's SHIELD Act asks businesses that hold private information of state residents to keep reasonable safeguards, so your security terms can be added to our contract.
The New York Attorney General summarizes the SHIELD Act. The contract points that protect your agency are in the white label SEO agreement checklist. This is general information, not legal advice.
Start with one New York client
Plans are $1,000, $1,750 and $2,500 per client per month, billed in US dollars. Book a call, sign the NDA and pick one pilot client. The delivery model is explained in nearshore SEO, the national view in white label SEO for US agencies, and everything else on the white label SEO services page.
Frequently asked questions
Do you work with agencies outside Manhattan?
Yes, anywhere in the New York metro area and the rest of the US. All work is remote.
Can you join calls with my New York clients?
Yes, in fluent English and under your agency's brand, if you want me there.
Can you do local SEO for each borough?
Yes: borough and neighborhood pages, Business Profile work and citations for real locations.
Are invoices in dollars?
Yes, monthly in USD by wire transfer, Global66 or PayPal.
Do you sign an NDA?
Yes, a mutual NDA and a non-solicitation clause before any access is shared.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.