What is a white label SEO audit?
A white label SEO audit is a full review of a website's search health, written by a specialist and delivered in your agency's brand. It covers technical issues, on-page content, local presence and visibility in AI answers, then ranks every finding by impact and effort, so you can present it as your own work and turn it into a proposal.
When to order one
To win a prospect
Walk into the sales meeting with specific findings instead of a generic pitch.
To onboard a client
Set a baseline and a 90-day plan before monthly work starts.
To rescue an account
Find out quickly why traffic dropped and what to fix first.
Before a redesign
Protect rankings by knowing which pages and links must be preserved.
What does the audit include?
It includes crawling and indexing, site speed and Core Web Vitals, duplicate content and canonicals, on-page optimization of key pages, schema, internal links, local SEO signals and AI search visibility. Each finding comes with why it matters, how to fix it and a priority, followed by a short action plan for the first 90 days.
| Area | What I check |
|---|---|
| Technical | Indexing, robots, sitemaps, redirects, canonicals (Google's guidance) |
| Performance | Core Web Vitals: LCP under 2.5 s, INP under 200 ms, CLS under 0.1 (Google's thresholds) |
| On-page | Titles, headings, content depth and intent on money pages |
| Local | Business Profile, citations, reviews, location pages |
| AI search | Brand mentions and citations in AI answers |
| Risk | Spammy links or practices against Search Essentials |
If you want to run a first pass yourself, use my technical SEO audit checklist. The paid audit goes deeper, with prioritization and a plan.
How much does it cost?
A technical SEO audit starts at $450 per site, and an AEO and GEO visibility audit starts at $400. Larger sites, e-commerce catalogs and multi-location brands are quoted after a quick look. Delivery takes about a week after access is shared, and the fee is a one-time payment with no ongoing commitment.
Turn the audit into a retainer with the structure in the SEO proposal template, or send audits as overflow work when your team is busy. All prices are on the pricing page and the white label SEO services overview.
Frequently asked questions
Will the audit have my logo?
Yes. It is delivered in your template or a branded document with your logo and colors.
Can you present the audit to the prospect?
Yes, on a call under your agency's name, if you want support in the room.
What access do you need?
Search Console and GA4 help a lot. For prospects, I can audit from public data and crawls.
Is the audit different from the monthly plan?
Yes. It is a one-time diagnosis. The monthly plan executes the fixes and growth work.
How long is the report?
Short enough to read in fifteen minutes, with a detailed appendix for developers.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.