Why do US agencies choose a nearshore white label partner?
Because it combines US working hours with a cost far below a US hire. Colombia stays on UTC-5 all year, which matches Eastern time in winter and Central time in summer, so questions, calls and fixes happen the same day. Agencies get senior SEO under their brand without payroll, recruiting or offshore delays.
Your workday, my workday
Morning standups, afternoon client calls and urgent fixes all fit inside the same hours.
Priced in dollars
Wholesale plans at $1,000, $1,750 and $2,500 per client per month, billed in USD.
US market experience
Technical and local SEO for more than 600 US car dealerships and 18 US e-commerce stores.
Invisible to clients
Your brand on every report, call and deliverable. NDA before kickoff.
How do the time zones line up?
Colombia does not change its clocks, so the gap with the US moves with daylight saving time. With Eastern time it is zero to one hour, with Central zero to one hour, with Mountain one to two, and with Pacific two to three. In every case, most of your working day is shared.
| US time zone | Winter (standard time) | Summer (daylight time) |
|---|---|---|
| Eastern (New York, Miami, Atlanta) | Same time | Colombia 1 hour behind |
| Central (Chicago, Dallas, Austin) | Colombia 1 hour ahead | Same time |
| Mountain (Denver, Phoenix) | Colombia 2 hours ahead | Colombia 1 to 2 hours ahead |
| Pacific (Los Angeles, Seattle) | Colombia 3 hours ahead | Colombia 2 hours ahead |
Colombia observes UTC-5 all year with no daylight saving changes, per timeanddate.com. Arizona does not observe daylight saving time either.
What the US market needs from white label SEO
Competition in US local search is intense, especially in metro areas, and clients judge agencies on calls and leads. That means technical health, strong service and location pages, Google Business Profile work and, increasingly, visibility in AI answers. All work follows Google's Search Essentials, so your clients are never put at risk.
US automotive agencies can see the dealer-specific approach in white label automotive SEO. For the location model itself, read nearshore SEO outsourcing.
How much does it cost for a US agency?
Plans are $1,000, $1,750 and $2,500 per client per month, billed in US dollars by wire transfer, Global66 or PayPal. Most US agencies resell at around two times the wholesale price. A 2026 benchmark from Nico Digital places agency gross margins on resold SEO between 45% and 65%.
The margin math is in how much to mark up white label SEO, based on Nico Digital's benchmark. Start with one pilot client from the white label SEO services page.
City pages
Details for agencies in New York, Los Angeles, Chicago, Miami, Austin, Dallas, Houston, Atlanta, San Francisco, Seattle, Boston: local facts, time overlap and the rules that matter in each city.
Frequently asked questions
Do you work with agencies in every US state?
Yes. Work is remote, and every US time zone shares most of its business day with Colombia.
Can you join calls with my US clients?
Yes, if you ask, in fluent English and under your agency's brand.
Do you sign a US-style NDA?
Yes. A mutual NDA and a non-solicitation clause are signed before any access is shared.
How are invoices handled?
Monthly, in USD, by wire transfer, Global66 or PayPal.
Do you have experience with US local SEO?
Yes: local and technical SEO for more than 600 US car dealerships and 18 US e-commerce stores.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.