Why is med spa SEO riskier than it looks?
Because treatment pages talk about results, and results are health claims. The FTC expects health-related claims to be backed by competent and reliable scientific evidence, including claims made through testimonials. Before-and-after stories that promise more than typical results can be deceptive, even with a small disclaimer. SEO content has to rank without overpromising.
Source: the FTC's Health Products Compliance Guidance. This is general information, not legal advice; the client's medical director has the final word.
Treatment pages
What it is, who it suits, what to expect, recovery and risks.
Honest testimonials
Real reviews, no claims beyond typical results.
Local SEO
Specific categories, real location and consistent details.
Provider credentials
Who performs each treatment, and their qualifications.
What should a med spa treatment page include?
A plain explanation of the treatment, who it is and is not suitable for, what happens during the visit, typical recovery, known risks, who performs it and how to book a consultation. Results are described as typical ranges from real practice, not guarantees, and every medical statement is reviewed by the client's qualified staff before publishing.
Local setup
Pick the most specific Business Profile category, as Google suggests in managing your business category, and use a matching structured data type on the website, following Google's LocalBusiness guide. For related healthcare work, see white label dental SEO and the Business Profile audit checklist.
Content production is described in white label content writing. Plans start at $1,000 per client per month, billed in US dollars. See how the partnership works on the white label SEO services page.
Frequently asked questions
Do you write treatment pages?
Yes, reviewed by the client's qualified staff before they go live.
Can we use before-and-after photos?
Real ones with patient consent, without implying results beyond what is typical.
Can you promise results on the page?
No. Claims need evidence; pages describe typical outcomes honestly.
Is this medical or legal advice?
No. The client's medical director and advisors approve claims.
Can we start with one med spa client?
Yes. One pilot client is the recommended start.
About the author
Juan José Giraldo is a senior SEO specialist with 5+ years of experience. He works on technical and local SEO for 600+ US car dealerships and supervises the SEO of 18 US e-commerce stores. He runs White Label SEO LATAM from Medellín, Colombia, and delivers white label SEO for agencies in the US, UK, Canada and Australia. Read more · LinkedIn.