A boutique hotel website built for direct bookings.

A four-star, 14-room boutique hotel in Montreal's Quartier Latin. A bilingual site designed to earn bookings without platform commissions, with SEO built in from the first line of code.

Web design and development · SEO · Bilingual

14Rooms, four-star boutique hotel
2Languages: French and English
1Booking button in every section

The challenge

Small hotels pay a commission on every booking that comes through the big travel platforms. The owners wanted a website that could win more of those bookings directly: attractive enough to compete with the platforms, clear in both of Montreal's languages, and structured so Google and AI assistants understand exactly what the hotel offers.

What I built

  • A French and English site with hreflang for fr-CA and en-CA.
  • Hotel schema with star rating, price range, address and coordinates, plus FAQPage markup.
  • Content that answers real guest questions: rooms, the neighbourhood and metro access, breakfast and bar, concierge, 48-hour guides, Montreal events and a monthly magazine.
  • A cover video and a booking button in every section.
  • Short, citable answers written so AI assistants can quote them.

What it looks like

Hotel homepage hero with booking bar, star rating and direct booking discount
The homepage: a cinematic cover video, the four-star badge and a booking bar with the direct-booking discount always in view. Hotel name hidden.
Rooms section with a suite photo and a direct rate badge
Rooms, each with its direct-rate badge, so guests see the reason to book on the hotel's own site.
Upcoming events in Montreal section with festival photos
Montreal events and city guides give search engines and AI assistants real, local content to rank and cite.
City guides section with food, itinerary and practical guides
City guides: where to eat, 48 hours in Montreal and getting around, written to answer what guests actually search.

Status

The site is ready to launch. There are no traffic or booking figures yet, so none are shown here. This page will be updated with real data once it exists.

What it means for your agency

When a client needs a new website, the SEO work usually starts too late. I can design and build the site under your agency's brand, with bilingual hreflang, schema and AI-ready content in place before launch, so your team sells one project and keeps the SEO retainer that follows.

Want this for one of your clients?

Send me one client and I will scope it for free. NDA first, and you get the plan in your template.

Book a call

Services used in this case

Client names and domains are confidential. Figures come from the client's own Search Console, GA4 or Semrush. Past results do not guarantee future rankings.

Ready to test a pilot client?

Book a 30-minute call. You get an honest read on fit, scope and price, with no obligation.